Chief Counsel Advice, CCA 201543014, provides that the cost incurred in acquiring an Internet domain name must be capitalized under Treas. Reg. Sec. 1.263(a)-4, even if the name is generic. The CCA memorandum specifies that the capitalized amount for domain names qualifies as an amortizable intangible governed by Reg. Sec. 1.197-2(b)(10) and Reg. Sec. 1.197-2(b)(6).